Global Pharmaceutical Industry
According to World Health Organisation, the annual global pharma market today is approximately US$300 billion. This figure is projected to rise to US$400 billion within three years. This pharmaceutical market is highly concentrated with top 10 industries controlling one-third market. Of these big industries many are worth more than US$10 billion a year with profit margin 30%. Pharmaceutical companies currently spend more than 30% of their all sales revenue on marketing which is approximately double of R & D Expenditure.